Online and SEO Copywriting

Publishing articles, especially via an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.

Although I am sure that sometimes you have dozens of content ideas, I bet other times you are watching a blank computer screen, grumbling that it's time again for publication. Well, fear not! Here are 11 quick (and good) content ideas for when you're in a pinch.

1. Write success stories of real life.
Describe a problem you solved for a client / customer, and use it as a springboard for more general advice. Show your readers how you helped to protect customers of the challenges - "case studies" if you want. This positions you as the expert in the minds of your readers more about your mistakes and say it.

2. Think of three areas in which you want your customers think of you as a resource.
Now develop content in those areas. For example, in my past life as a professional writer, I really enjoyed writing for Web sites. To help encourage my clients and prospects to hire me for these projects, I published several articles on how to write copy that sells Web.

3. Read industry publications for ideas.
Are there any hot issues in your area right now? The more controversial the better. Do not be afraid to offer your own opinion - your readers want to know. After all, you are expert in their eyes.

4. Note 8 questions your clients have requested in the past.
You know, the ones that ask you again and again. Answer each in a short article. If you publish weekly, two months worth of content, from the start! And if you can not think of any questions, please send your current clients / customers a quick e-mail, asking them what topics they are most interested in learning more about.

5. Learn anything neat lately from an industry conference, workshop, seminar, or insightful article?
Nobody says you have to reinvent the wheel of information! Pass on the gems of advice you've learned elsewhere - just give them the full allocation. Or give your opinion of the event or article. Your readers will appreciate your frankness.

6. Provides a list of your top 5 or 10 tips on a certain topic.
It's much easier to type on a list of tips than to put up a full article. Of course, councils can evolve into a section if you want! Make sure you list your best first board, or at least near the top. (If you "fire your biggest gun" last, you risk losing your audience before you get to the good stuff.)

7. Interview associates whose expertise would interest your readers
(While not in competition with yours). E-mail interviews are incredibly easy to do. Just send your interlocutor of 3 to 5 questions by e-mail, change their answers, and to approve the final version. Make sure you give them a short plug in your e-zine as a thank you. (With one or two sentences describing their business and their Web address should be fine.)

8. Recommend books and resources you use, and offer full reviews on them.

9. Invite clients or readers to write their own questions and respond to each issue.
Just after their question, publish the name of the person, business, and the web address with their permission. They will enjoy the attention and free publicity!

10. invite readers to send in profiles.
Ask them to tell you about themselves - their names, companies, places, and how they use information gained in your e-zine. Have a profile in each issue or one every few issues.

11. When all else fails, borrow an article!
There are dozens of Web sites offering hundreds of items that you can use in your e-zine. The articles are free and available for you to use immediately. The only catch is that you must leave the entire article intact, including promotional information from the author. One of my favorite places to search for articles is www.ezinearticles.com.

A final note: Keep in mind that if your main goal is for e-zine you more customers and clients, you should not include items from other authors more than once in a blue moon. Do not forget our main objective is to continually showcase YOU.

Internet copywriting
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For internet copywriting tips from Power Copywriting for the internet by Bob Serling, the best internet copywriting course. This step by step program will increase sales and conversions and optimize your sales page.