Online and SEO Copywriting

Copywriters often disagree on whether a sale in short track with lots of white space is better or whether long and detailed is the way to go. The long and short of this debate is ... what type of buyer are you targeting?

There are basically 2 types of buyers.

1. The impulsive buyer
This is the kind of guy with the "places to go and people to see" and not much time to do it in. Typically, it will scan the titles and sub-headings, look at the pictures and captions and make a snap decision.

2. The Analytical Buyer
This group of buyers is of the opinion that the evidence is in the details. They'll read everything ... including the fine print.

It goes without saying that successful copy meets the needs of both buyers ... regardless of length. Look at what you do to achieve both buyers.

How to get to ....

The impulsive buyer

1. Caution Do headlines and titles submarine.
2. Taking advantage of graphics that enhance your message...
Photos
Legends
Different fonts and font sizes
Shading
Use Bold Headlines
Highlight with shaded areas or bullets


The Analytic Buyer

1. Use headlines, sub titles, and graphics for the impulse buyer as guides. Add the details of the buyer needs analysis under the correct heading, and you have a successful marketing tool that is guaranteed to succeed

At the heart of how you react to potential buyers is the key to getting their attention ... and additional income. The fact that the needs of the impulse buyer and the buyer overlap analysis is a bonus for you, the copywriter!