Online and SEO Copywriting

Sales letters, whether in the letter by mail or email actual format is probably one of the most tedious and annoying of advertising ever devised. From the perspective of the customer, get your physical mail box flooded with pamphlets and your mailbox full of spam is not a good way to start the day. From a seller or owner of the business point of view, trying to offer people a product that you know will actually help them becomes more difficult because the general public is increasingly weary of all the junk letters sent by half of the marketing groups. To that end, here are 7 tips from a consumer viewpoint.

Honesty is the best policy - no one likes a crook, with the possible exception of the fraudster himself and any associates who make profits along with sales. These "wonderful" people apart, everyone prefers to be a crook, disembowel him, and hang from a pole by his intestines. So the first thing's first: we want you to read your letters? Record directly and do not hide or lie about the facts.

Get the Facts Darn - you're not writing a novel, do you? It is a sales letter. Be brief if you are not wasting our time, and if something can be said in 5 words, why the sentence in 20? While some of these statements may be longer intend to have fun, but if we wanted a quick laugh, you can always just go out and watch a mime get run over by a truck.

Talk to your readers, not to them - and met many letters sound like they come from a stage or pulpit. Talk to your readers, from person to person, not over them as you make a great speech. Again, if I wanted to fall asleep listening to a speech I had to go to church or a business meeting at work, or perhaps watching television and looking for politician.

What's In It For The Reader? - Yeah, Bubba's the bottom line. What's in it for me? Your new fangled Swiss Army high-tech cellular bullets may come with more processing power than an entire PC network, it could be made from materials which theoretically should not exist thanks to modern methods of electrolysis, and may even include a tazer gun in case I get attacked. But what do I leave everything where I need a phone is a longer battery life, built in MP3 player for my tunes, and great power "Babe" with magnets?

Fine Print Makes people nervous - the use of printing, large clear text of your letter. Nobody likes having to use a magnifying glass to read a letter. OF FINE print, from the perspective of a consumer, often holding several stipulations Arcane Bucks designed to squeeze extra out of our wallets. We love what we're getting into and what you buy without hitches, snags and hidden agendas, I thank you very much.

Focusing on interests, not a sale - if you try to push your product on me, I'll push back on your face and throat. There is an old adage: Do not call me, I'll call you. This applies to most potential consumers. In my case, if you push a sale, then all you want is my money. If, on the other hand, it catches my interest and give me a good reason to call you, then we can talk about my purchase of your stuff. Make it worth my time.

The reader Know How To Reach You - one of the most irritating aspects of the sale of business letters is incomplete or inaccurate contact information in return. I know that to be "mysterious" and "hard to get" is a common ploy. News flash here: playing hard to get makes people walk out on you, being mysterious usually means you have major skeletons in the closet to hide. So that means you're not a scam. If you mean make a sale, let me know how to reach you quickly and easily.

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