Online and SEO Copywriting

Email is the tool of the Net's most powerful marketing. And autoresponders are the best idea yet for marketing by email.

There is an old saying, the first ad rarely sells. You need your product, service or idea in front of a prospect several times before she buys.

Autoresponders are designed specifically to get your message back to the same view over and over. This is why most voice packets in groups of 7 posts - the rule of 7 marketing message that has been the rule in advertising since our grandparents were in diapers.

But what do you say in your 7 posts? We have written autoresponder series for hundreds of clients. Here is a method that always works.

This method is called REMIND ME. People do not read your sales letter as carefully as you think. They tend to skim. They read the first message, but miss the message, second and third. The prospect can not give back the message of five years. It is so easy for people to completely miss your main points intended to lead to a sale.

It is important to repeat * your main message repeatedly. Say it once, twice, three times in your first message. Suppose your main message in a different way in the second message. Re-cap your main point again in the third message. This way, people who do not pay attention when even your important ideas.

Here is an example of how the "recall" em "formula works for a series of 7 letters promoting personal security products.

Message (1) The world is a dangerous place. You need new innovative security products for your protection.

Message (2) More details on how and why the world is a dangerous place. List of places or situations that are particularly at risk.

Message (3) Back on the way the world is a dangerous place. Giving more details on the new security key products that came out.

Now start the middle of messages. Note how they are getting more education to tell people how to use products.

Message (4) Protect yourself from the dangerous world with products of A. How to use the product A. Here's why you should use it. Here's where to use it.

Message (5) Protect yourself with the product B. Here's how to use it. Here's what satisfied customers say about this. Tell a hair raising story of how Product B saved the life of a client.

Here is the summary and reminder, especially important for people who have never had time to read your posts earlier.

Message (6) Back to your main sales letter used in numbers 1 and 2. Start All Over reviews the main points and highlighting your most popular products.

Message (7) This is the last follow-up email. I usually bring him two weeks to one month after message 6. It is designed to pick up all the people who were not ready to buy at first, but he may be ready to buy now.

It can start with "For the past weeks I've been sending you important information on how to protect themselves in threatening situations. I know you're busy and not having time to examine how these products can improve your life and confidence. "At this point, you revisit the main points.

Repetition is the key to success in advertising. Find creative ways to keep the main message, week after week and you'll have as many customers as you can handle. Busy prospects simply need time for your message to sink in. As we said when I worked in the media is just as you and your staff are sick to death of an advertisement that the public is just beginning to notice.


Online copywriting
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